Our Concept

Roshanak Ostad at work

Yalda Concept Store is Iranian artist Roshanak Ostad's project to bring contemporary Persian design in every day's life.

She is convinced that the Iranian cultural identity is contemporary as much as it is enriched from its rich heritage. Yalda Concept Store Persan brings innovative and exclusive design products carefully selected from Iran and neighbouring countries.

Discover our wide selection of jewels, home decoration, textile and artworks, and travel with us to today’s Persia !